Sr. Graphic Designer - Fox Racing

Purevue
Goggles

I had the pleasure of working on the team telling the story of an all-new product at Fox Racing, mountain bike goggles designed specifically for half-shell helmets. This is a very niche product, but one that continues to define Fox as an innovator within the space and answers a true need for mountain bikers looking for better eyewear on their everyday rides.

Our north star was the message of “Clear Vision. Clear Mind. Clear Focus,” which led to the direction for the studio photoshoot that presented the holistic perspective that these goggles bring to a rider. I also used smaller design details like a flare on the typography and a new goggles icon to drive home the idea of microscopic levels of details that let you pay more attention to the big picture and get lost in the ride.

How I contributed:

Creative Ideation
Studio Photography Direction
Studio Photography Compositions and Editing
Design Direction
Typography
Design Production