Specialized Bicycle Components
Specialized Brand Design
Assorted work from the whole spectrum of design that goes into keeping a brand running and elevated.
Layout designs for an apparel zine
Shop poster design for the Status bike launch. I directed the studio photoshoot and created the Status typography using cutout letters which I crumbled up and taped to a scanner.
Studio photography I art directed for a new set of gravel shoes with a focus on the various surfaces gravel bikes find themselves on.
Layout design for the irreverent Stumpjumper Evo Alloy print ads, calling back to a previous campaign that featured Matty Miles shredding in the bare minimum + crocs.
A display from a retailer event used to explain tire casings and specifically highlight a new addition to the lineup.
Soil Searching presskit
Soil Searching Tires campaign
Shop posters used to aid in the shopping process for Specialized tires.
For the Rippers Kids’ Zone at the 2021 Sea Otter event, I developed a look and feel for the area that kept with historic animal theming of the space and lead to a playful connection between snakes and the winding pump track that the kids love to rip around.
Photo direction for the Chisel campaign, focusing on the race environment and rock gardens of XC racing.
Retail layouts for Chisel, a cross-country racing mountain bike. I directed the studio photoshoots and did all of the layout design.
Photo direction for the Exos Evo campaign
Photo direction for the Epic Hardtail campaign, focusing on the featherweight magic that defined the ride.
Print ad for the Enduro bike launch.
Design for an ad celebrating Loïc Bruni's world championship season.
A media event for a gravel bike launch, complete with a printed press booklet, bike displays, and various posters and large scale displays around the room.
Compositions to show the breadth of the Specialized brand.
Kit concepts for the Specialized XC team
A teaser print ad in Freehub magazine for the launch of a downhill mountain bike shoe. Meant to convey the sweeping action of a jump and the locked in feeling that the shoes provide.
Photo treatment for the 2FO DH shoe campaign, portraying the slicing speed of high-caliber professional racing.
Shop poster layout design and photo direction
Design for a custom apparel line called Rift.